Logo Design
Social Media Optimisation
Branding
Packaging Design
Social Media Optimisation
Branding
Packaging Design
Overview
Eleve11 is a premium Basmati rice brand designed to appeal to discerning consumers seeking top-quality rice for Biryani. The project involved developing a cohesive visual identity, including logo design, packaging, and social media presence.
Logo Design
The logo combines elegance and simplicity, with a modern typeface and a subtle incorporation of the number “11” to symbolize perfection. This clean design ensures versatility across various brand applications.
Packaging Design
The packaging features a sophisticated teal background with subtle rice grain patterns and an image of cooked Basmati rice. The design highlights key product attributes like “Aged,” “Non-GMO,” “Gluten-Free,” and “Vegan Friendly.” The earthy tones at the bottom reinforce the brand’s natural and premium qualities.
Social Media Strategy
The social media strategy focused on showcasing the rice’s quality and versatility, using high-quality images and interactive content like cooking tips and recipe ideas. Consistent branding across channels created a unified and compelling brand presence.
Conclusion
The cohesive branding of Eleve11 successfully positioned it as a premium choice in the competitive Basmati rice market, appealing to consumers who value quality and sophistication.
